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News
Sara Waisglass Just Entered Her Foundation Match Nightmare In e.l.f.'s New Campaign
2+ day, 11+ hour ago (186+ words) The brand's "Unglammy Valley" campaign is basically a makeup horror movie. No matter how much color theory wizardry you’ve picked up on TikTok, some foundation matches just can’t be saved. In e.l.f. Cosmetics’ latest campaign, actor Sara Waisglass finds…...
e.l.f. Launches New Campaign for Its Soft Glam Satin Foundation
4+ day, 17+ hour ago (530+ words) Celebrating 30+ years of connecting beauty brand marketers with packaging suppliers through news, insights, and industry coverage. Leading Beauty Packaging Companies Across the United States & North America. e.l.f. Cosmetics launched a bold new awareness campaign, “Unglammy Valley,” featuring actress Sarah Waisglass and…...
Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
4+ day, 23+ hour ago (458+ words) 50 new shades, flexible medium-to-full coverage and 12-hour wear—but does Fenty’s new Pro Filt’r live up to the original? That replacement arrived last week in the form of Pro Filt’r Fluid Flex Natural Matte Longwear Foundation. After three years in…...
Fenty Beauty's Biggest Launch Hits The Road for UK Pop-Up Tour
1+ week, 1+ day ago (192+ words) Almost three years in development, Pro Filt’r Fluid Flex bends and stretches with every (e)motion, delivering all-day smooth and flexible wear with a natural-looking finish. The London activation will take place as part of Space NK’s Beyond Beauty Festival…...
Fenty Beauty just replaced its popular foundation with a new formula – we tested it
1+ week, 1+ day ago (466+ words) This reworked version of pro filt’r has 50 shades and is touted as being transfer-resistant and crease-proof Fenty Beauty says the new launch – pro filt’r fluid flex natural matte longwear foundation – is the result of eight years of development, and customer…...
I tried Rihanna's new Fenty foundation for 30 days and won't stop wearing it
1+ week, 1+ day ago (581+ words) I’m a creature of habit when it comes to foundation. In fact, persuading me to stray from the formulas I’ve relied on for years is usually a losing battle. Fenty Beauty's Pro Filt'r Fluid Flex Natural Matte Longwear Foundation is…...
Topicals founder steps down as CEO, brand appoints Fenty Beauty exec to take over
1+ week, 2+ day ago (231+ words) Fenty Beauty's Sukiana Chancy will spearhead Topicals' expansion into the Middle East, Africa, and Europe. Topicals founder Olamide Olowe has stepped down from her post as CEO five years after starting the uber-trendy skincare brand. Speaking to the Business of…...
Fenty Beauty Launches Pro Filt'r Fluid Flex Foundation in 50 Shades on Sept. 4
3+ week, 1+ day ago (395+ words) Fenty Beauty debuted the Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 50 shades on Sept. 4. You can grab it at fentybeauty.com for $48. This new product replaced the original Pro Filt'r Soft Matte Longwear Foundation, which was discontinued after…...
Rihanna's Fenty Beauty reveals reimagined Pro Filt’r foundation
3+ week, 1+ day ago (439+ words) Three years in the making, Fenty Beauty’s new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation brings new shades and a flexible formula to the table Rihanna’s Fenty Beauty has revealed a “reimagined” version of its groundbreaking Pro Filt’r foundation,…...
Luxe Long-Wear Foundations
3+ week, 2+ day ago (109+ words) Fenty Beauty Pro Filt’r Fluid Flex Foundation is Made in Japan Fenty Beauty Pro Filt’r Fluid Flex Foundation has been debuted from the Rihanna-founded beauty brand as its latest innovation that aims to raise the bar for the category. The…...