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‘The traditional consumer is dead’: Industry responds to Unilever CEO’s bold influencer marketing plans How marketers can navigate the hidden costs of ad platform automation Coca-Cola, Disney+, Morrisons, Heineken, and Monopoly Go!: top 5 performance marketing campaigns Social media platforms could face hefty fines for
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News
‘If you opt out of algorithms, what are you left with?’: Should adland be worried about Australia’s proposed algorithm opt-out?
4+ day, 8+ hour ago (44+ words) Performance Marketing World As the Australian PM targets Big Tech, adland debates if chronological feeds will actually change consumer behaviour and impact brand safety....
How Just Eat fixed its marketing measurement
5+ day, 9+ hour ago (53+ words) Performance Marketing World The food delivery giant turned fragmented data into a single view of marketing performance, helping reduce rollout times to new markets from several months to just a few weeks, Take a free trial and get unrestricted access…...
Australia seeks to allow social media users to opt-out of algorithms
6+ day, 4+ hour ago (31+ words) Performance Marketing World Draft legislation could force tech giants to offer feed opt-outs or pay millions of dollars in fines....
Audible, Vinted, Snapchat, Vodafone, and Van Leer Foundation: Top 5 performance marketing campaigns
6+ day, 9+ hour ago (36+ words) Performance Marketing World From the new Harry Potter series launch to a fictional tube line, here are this week’s top performance marketing campaigns....
‘Niche brands could win’: Semrush’s Leigh McKenzie on the race to become AI’s answer
1+ week, 10+ hour ago (43+ words) Performance Marketing World Patagonia and Apple are already showing what it means to become an AI category leader – and the race to own the answer is only just beginning....
Account win roundup: Publicis wins PepsiCo and Minecraft unveils AI partnership
1+ week, 4+ day ago (47+ words) performancemarketingworld.com From the creators of Moshi Monsters tapping a new agency ahead of its relaunch to Hearts United negotiating its first deal as a unified entity, here’s our roundup of the latest account and client wins....
Performance Marketing World Awards 2026: Shortlist announced
1+ week, 4+ day ago (1287+ words) With work for Monzo, L’Oreal, Diageo and Nescafé among the nominations, here are the campaigns, teams and people that made it through to the final judging round, ahead of a glamorous London awards ceremony in November. by Robin Langford 03 September…...
Google avoids adtech break-up in latest US antitrust ruling
1+ week, 5+ day ago (45+ words) Performance Marketing World The tech giant has kept AdX after a long running legal saga – meaning marketers are unlikely to see a major shake-up in programmatic buying, despite new restrictions on how its advertising business operates....
Why marketers need to start planning for the Golden Quarter yesterday
1+ week, 5+ day ago (31+ words) Performance Marketing World The scramble for Golden Quarter success doesn’t begin in November, it starts in the heat of summer....
Amazon slams FTC's ad auction lawsuit as 'misguided"
1+ week, 5+ day ago (39+ words) Amazon slams FTC's ad auction lawsuit as "misguided" Performance Marketing World Call: 020 8267 8121 - Unlock in-depth reports: the Workforce report, the Media Spend Index and the PMW Retail Playbook - Read our expert opinions, special series and editorial voices...