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Mediabrief.com - Latest news & podcasts on Media, Marketing, Advertising, TV, OTT, Radio, Digital, Print, Agencies, Startups, Healthcare
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News
Aptech and GSL partner on Gen AI filmmaking course
1+ day, 4+ hour ago (300+ words) The programme will be delivered by a distinguished panel of industry practitioners and creative professionals bringing real-world production experience into the learning environment. Sandip Weling – Whole-time Director & Chief Business Officer – Global Retail – Aptech Limited, said, “Generative AI is redefining the…...
IDC flags rising AI-driven storage needs
4+ day, 9+ hour ago (293+ words) AI is increasing long-term data storage demands, finds IDC study MediaBrief Data persistence is emerging as a critical consideration for organisations scaling artificial intelligence, according to a new IDC White Paper sponsored by Western Digital (WD). The report, Built for…...
Gemini brings interactive learning and gameplay to KBC audiences
5+ day, 5+ hour ago (257+ words) Google has outlined four ways its AI assistant Gemini is enhancing viewer engagement on Kaun Banega Crorepati (KBC) this season. The company said Gemini is serving as an interactive companion on the show, helping viewers explore trivia, play quizzes, access…...
CarePay launches AI lead tool Lumen
5+ day, 10+ hour ago (257+ words) CarePay, a healthcare financing and patient-conversion platform, has launched Lumen, an AI-powered lead intelligence tool designed to help D2C brands identify high-intent customer leads and prioritise follow-ups. The tool is also designed to enable more personalised conversations with prospective customers, with…...
Techademy appoints Dara Elavia as Chief Revenue Officer
5+ day, 10+ hour ago (294+ words) Techademy, a global enterprise skilling and talent transformation company, has appointed Dara Elavia as Chief Revenue Officer (CRO). The appointment strengthens the company’s leadership team as it expands its enterprise business and global market presence. Elavia joins Techademy bringing extensive…...
Cloudflare Partners with OpenAI Daybreak Models
6+ day, 7+ hour ago (466+ words) Cloudflare partners with OpenAI to launch AI-powered vulnerability management MediaBrief Cloudflare, Inc., the connectivity cloud company, announced Vulnerability Discovery and Remediation, available in early access through Cloudflare Managed Defense. Through the OpenAI Daybreak Defense Network, the service combines deep code…...
Sebamed explores ChatGPT advertising with WPP Media
6+ day, 7+ hour ago (387+ words) Sebamed (marketed in India by USV Pvt Ltd) along-with WPP Media, is among the early brands exploring the next frontier of digital advertising through a ChatGPT advertising initiative. The activation brings Sebamed into an AI-led environment where consumers ask questions,…...
Paytm launches Payment Gateway Plugin with ChatGPT
1+ week, 56+ min ago (241+ words) Paytm Payments Services Limited (PPSL), a wholly owned subsidiary of Paytm, has launched the Paytm Payment Gateway Plugin with OpenAI’s ChatGPT, allowing businesses to access and analyse payment information using natural-language prompts. Merchants can query payment activity and business trends…...
ReBid launches ChatGPT Ads activation and analytics capabilities
1+ week, 7+ hour ago (283+ words) ReBid adds ChatGPT Ads activation and analytics to marketing platform MediaBrief Agentic AI agency ReBid announced the addition of ChatGPT Ads activation and analytics to its Agentic AI-powered marketing platform, enabling brands to extend their digital advertising strategies into the…...
Inshorts Prime Video app takeover
1+ week, 2+ day ago (278+ words) As digital feeds become increasingly crowded, Prime Video’s ‘The Traitors Season 2’ has partnered with Inshorts for an interactive app takeover that turned the news feed into an extension of the show’s world. The campaign was built around the themes of…...