5+ day, 18+ hour ago   (150+ words) Grocery retailers make most of their margin on promotions, largely funded by vendors. But your AI sees the shelf and the calendar, not the trade dollars behind them. That's half the deal, and on $500 billion in trade spend, it's where…...

2+ week, 3+ hour ago   (220+ words) That gap is not really a technology problem; it is an information design problem, and it is quietly slowing growth in three specific ways. Most consumer goods companies already have the data a frontline worker needs. It just lives in…...

2+ week, 6+ day ago   (720+ words) Most CPG leaders are no longer debating whether to invest in revenue growth management (RGM). The harder question is why so many transformations take longer, cost more and deliver less than promised. Conversations with CPG leaders and practitioners point to…...

3+ week, 6+ day ago   (1364+ words) As enthusiasm for AI mounts, it has become inevitable that employees seek out tools to increase their individual productivity — often, without IT’s knowledge, creating shadow AI. The proliferation of tools sometimes means teams have free reign to buy or use…...